How can I change the ReplyTo information in marketing cloud?

How can I change the ReplyTo-address and name in a marketing cloud email?

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Answers:

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Method 1

This can be done inside of a sender profile.

You would create your sender profile by following the below steps:

  1. Click the Admin tab in the navigation bar.
  2. Click Send Management.
  3. Click Sender Profiles.
  4. Click Create.
  5. Complete the information in the Properties section:

    Name – Use this value to identify the sender profile in Marketing
    Cloud

    External Key – Use this value to identify the sender profile in an API call

    Description – Use this field to further describe the purpose of the sender profile in Marketing Cloud

  6. Complete the information in the Sender Information section:

    a. Sender – Select a valid value for the From name and address associated with this sender profile:

    – Choose from list

    – Use the specified information – enter the information manually in the From Name and From Email fields

    b. From Name – enter a string or a personalization string for subscriber-specific From names, such as %%owner_name%%

    c. From Email – enter a string or a personalization string for subscriber-specific From email addresses, such as %%owner_email%%

  7. Select whether to use custom settings or direct forwards in the Custom Reply Mail Management settings. Enter custom settings as necessary to determine how Reply Mail Management processes replies to your email messages.
  8. Click Save.

Step 7 is where you can customize the replyto address and name.

Method 2

If you want to change this setting globally, you can go to Email Studio -> Admin -> Account Settings -> Edit and change Email Reply Address as well as Email Display Name under General Settings.

For further options you can configure Reply Mail Management under Email Studio -> Admin -> Account Settings -> Reply Mail Management. On this settings page you can also set the define what happens to auto-replies like out-of-office mails, etc.

If you want to configure this on a per email or group of email basis, you can configure multiple Sender Profiles under **Email Studio -> Admin -> Send Management -> Sender Profiles* where you can specify Sender Information as well as Custom Reply Mail Management options. These Sender Profiles can be assigned to Send Classifications.

Further reading:


All methods was sourced from stackoverflow.com or stackexchange.com, is licensed under cc by-sa 2.5, cc by-sa 3.0 and cc by-sa 4.0

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